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楼主有邮箱的话告诉我,文章太长,发不上去。
官网:http://www.microsoft.com/

Microsoft Corporation (NASDAQ: MSFT, HKEX: 4338) is an American-based multinational computer technology corporation that develops, manufactures, licenses, and supports a wide range of software procts for computing devices.[9][8] Headquartered in Redmond, Washington, USA, its best selling procts are the Microsoft Windows operating system and the Microsoft Office suite of proctivity software.
Originally founded to develop and sell BASIC interpreters for the Altair 8800, Microsoft rose to dominate the home computer operating system market with MS-DOS in the mid-1980s, followed by the Windows line of operating systems. Its procts have all achieved near-ubiquity in the desktop computer market. One commentator notes that Microsoft's original mission was "a computer on every desk and in every home, running Microsoft software."[10] Microsoft possesses footholds in other markets, with assets such as the MSNBC cable television network, the MSN Internet portal, and the Microsoft Encarta multimedia encyclopedia. The company also markets both computer hardware procts such as the Microsoft mouse as well as home entertainment procts such as the Xbox, Xbox 360, Zune and MSN TV.[9] The company's initial public stock offering (IPO) was in 1986; the ensuing rise of the company's stock price has made four billionaires and an estimated 12,000 millionaires from Microsoft employees.[11][12][13]
Throughout its history the company has been the target of criticism, including monopolistic business practices and anti-competitive business practices including refusal to deal and tying. The U.S. Justice Department and the European Commission, among others, have ruled against Microsoft for various antitrust violations.[14][15]
Known for what is generally described as a developer-centric business culture, Microsoft has historically given customer support over Usenet newsgroups and the World Wide Web, and awards Microsoft MVP status to volunteers who are deemed helpful in assisting the company's customers.

祝楼主进步!
要是答案还满意的话,记得采纳哦,O(∩_∩)O谢谢~!

热心网友

这是微软公司用来击垮对手的战略:“采纳、扩展再毁灭”。

"Embrace, extend and extinguish," also known as "Embrace, extend, and exterminate," is a phrase that the U.S. Department of Justice found was used internally by Microsoft to describe its strategy for entering proct categories involving widely used standards, extending those standards with proprietary capabilities, and then using those differences to disadvantage its competitors.
Origin
The strategy and phrase "embrace and extend" were first described outside Microsoft in a 1996 New York Times article entitled "Microsoft Trying to Dominate the Internet,"[5] in which writer John Markoff said, "Rather than merely embrace and extend the Internet, the company's critics now fear, Microsoft intends to engulf it." The phrase "embrace and extend" also appears in a facetious motivational song by Microsoft employee Dean Ballard,and in an interview of Steve Ballmer by the New York Times.
The more widely used variation, "embrace, extend and extinguish," was first introced in the United States v. Microsoft antitrust trial when the vice president of Intel, Steven McGeady, testified[8] that Microsoft vice president Paul Maritz used the phrase in a 1995 meeting with Intel to describe Microsoft's strategy toward Netscape, Java, and the Internet. In this context, the phrase means to highlight the final phase of Microsoft's strategy as raised by McGeady, which was to drive customers away from smaller competitors.
[edit] The strategy
The strategy's three phases are:
1. Embrace: Development of software substantially compatible with a competing proct, or implementing a public standard.
2. Extend: Addition and promotion of features not supported by the competing proct or part of the standard, creating interoperability problems for customers who try to use the 'simple' standard.
3. Extinguish: When extensions become a de facto standard because of their dominant market share, they marginalize competitors that do not or cannot support the new extensions.
The U.S. Department of Justice, Microsoft critics, and computer-instry journalists claim that the goal of the strategy is to monopolize a proct category. Such a strategy differs from J. Allard's originally proposed strategy of embrace, extend then innovate both in content and phases. Microsoft claims that the original strategy is not anti-competitive, but rather an exercise of its discretion to implement features it believes customers want.
Examples
• Browser incompatibilities:
o The plaintiffs in the antitrust case claimed that Microsoft had added support for ActiveX controls in the Internet Explorer web browser to break compatibility with Netscape Navigator, which used components based on Java and Netscape's own plugin system.
o On CSS, data:, etc.: A decade after the original Netscape-related antitrust suit, the web browser company Opera Software has filed an antitrust complaint against Microsoft with the European Union saying it "calls on Microsoft to adhere to its own public pronouncements to support these standards, instead of stifling them with its notorious 'Embrace, Extend and Extinguish' strategy."
o On Office documents: In a memo to the Office proct group in 1998, Bill Gates stated: "One thing we have got to change in our strategy—allowing Office documents to be rendered very well by other peoples browsers is one of the most destructive things we could do to the company. We have to stop putting any effort into this and make sure that Office documents very well depends [sic] on PROPRIETARY IE capabilities. Anything else is suicide for our platform. This is a case where Office has to avoid doing something to destroy Windows." [emphasis in original]
• Breaking Java's portability: The antitrust case's plaintiffs also accused Microsoft of using an "embrace and extend" strategy with regard to the Java platform, which was designed explicitly with the goal of developing programs that could run on any operating system, be it Windows, Mac, or Linux. They claimed that, by omitting the Java Native Interface from its implementation and providing J/Direct for a similar purpose, Microsoft deliberately tied Windows Java programs to its platform, making them unusable on Linux and Mac systems. According to an internal communication, Microsoft sought to downplay Java's cross-platform capability and make it "just the latest, best way to write Windows applications." Microsoft paid Sun US$20 million in January 2001 to settle the resulting legal implications of their breach of contract.
• More Java issues: Sun sued Microsoft over Java again in 2002 and Microsoft agreed to settle out of court for US$2 billion.
• Networking: In 2000, an extension to the Kerberos networking protocol (an Internet standard) was included in Windows 2000, effectively denying all procts except those made by Microsoft access to a Windows 2000 Server using Kerberos.[22] The extension was published through an executable, whose running required agreeing to an NDA, disallowing third party implementation (especially open source). To allow developers to implement the new features, without having to agree to the license, users on Slashdot posted the document (disregarding the NDA), effectively allowing third party developers to access the documentation without having agreed to the NDA. Microsoft responded by asking Slashdot to remove the content.[23] The Microsoft 'extensions' to Kerberos introced in binary form in Windows 2000 have since been described in RFC 3244 and RFC 4757 and these extensions have since been listed in Microsoft Open Specification Promise. This document relates to "Microsoft-owned or Microsoft-controlled patents that are necessary to implement" the technologies listed. Microsoft's legal statement concerning unrestricted use of Microsoft intellectual property also includes the Kerberos Network Authentication Service v5 (RFC 1510 and RFC 19).
• Instant Messaging: In 2001, CNet's News.com described an instance of "embrace, extend, extinguish" concerning Microsoft's instant messaging program.
• Adobe fears: Adobe Systems refused to let Microsoft implement built-in PDF support in Microsoft Office, citing fears of EEE. Current versions of Microsoft Office have built-in support for PDF as well as several other ISO standards.
• Employee testimony: In 2007, Microsoft employee Ronald Alepin gave sworn expert testimony for the plaintiffs in Comes v. Microsoft in which he cited internal Microsoft emails to justify the claim that the company intentionally employed this practice.

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